Orgatec 2018 was all about displaying furniture that has purpose and relevance in the public sphere. In a distinct and participatory way we addressed the need for a different kind of functionality in the workspace, and in public spaces in general, by focusing on three behavioural realms; Dwelling, Producing and Sharing.
As always, our intention was to focus on behavioural realms, inviting participants to collaborate on purposeful furniture that improves Dwelling, Producing and Sharing.
We need confined conditions where we can dwell and let our minds run free. It is taking a break that provides energy and allow us to actualise, rediscover and re-create.
The openplanned environment of public spaces was thought to be an efficient and economic use of space but proved to be overstated. Instead, behaviouralled humanscaled solutions emerged as pivotal for people to produce better. Moving away from the open-plan allows us to respect the agency of the individual and nurture smallscale teams, serving a perfect balance between the individual and the organisation.
The intersections between formal and informal, public and private are blurred. By studying the correlation between clusters and innovation, we learnt that multidisciplinary groups sharing ideas succeed better. We believe furniture should act as a facilitator for that exchange, making people come together to share ideas.
The investment in similarities is a market challenge today, everyone is clustered around the same aesthetic: products, fair stands, communication materials etc. We were nominated for stand of the year by Frame Magazine for doing things differently. following the behaviour and needs of the user as opposed to market trends.
How can furniture progress our performance and wellbeing in public spaces? If you neglect basic needs and treat people as if there are machines, productivity slows down. In comparison, if you start looking at designing furniture to enhance behaviour, the level of satisfaction and productivity rise. Our new products are all about this; furniture that is inclusive, yet speaking directly to different purposes.
We've selected a few images, displaying our presence at the fair. Browse through the selection and discover new frames, heights, colorways, and contexts.
Now and then it's the small things that make a difference. Below you'll see our different accessories for the interior decoration process.